Interview with Áurea Rivela, founder of HQFlex
HQFlex drives the transformation of the real estate market through an innovative model of flexible offices. In this interview, its founder, Áurea Rivela, shares how the project was born, the challenges it has faced, and why flexibility is the key to the future of work.
HQFlex and the flexible work revolution
At a time when companies seek agility, well-being, and profitability, HQFlex positions itself as a strategic partner for owners and investors. Its mission is clear: to transform real estate spaces into profitable flexible offices under an innovative “Office as a Service” model.
This model combines real estate strategy, functional design, and operational management to create efficient, inspiring workspaces with their own identity. The goal is to increase profitability and asset value while offering solutions adapted to new ways of working.
What HQFlex offers
“At HQFlex, we help owners and investors turn their spaces into profitable flexible offices.”
HQFlex proposes a comprehensive model that combines real estate strategy, functional design, and operational management. The result is workspaces designed to maximize productivity, foster collaboration, and adapt to the changing needs of companies.
In a context where hybrid work and collaborative environments have become the norm, HQFlex redefines the relationship between space, people, and productivity.
How the idea of HQFlex was born
The idea of HQFlex emerged from observing how companies were changing the way they work, while many real estate assets remained anchored in traditional schemes.
“I saw a clear opportunity to connect the real estate world with the new era of flexible work and offer professional, sustainable management with a long-term vision,” explains Áurea Rivela.
That is how HQFlex was born: to support owners in that transition and give a second life to underutilized spaces.
The challenges of transforming a traditional sector
The biggest challenge has been educating the market. Explaining that flexibility is not a trend, but a natural evolution of the real estate sector and of work itself.
“Each project has helped us consolidate the model, adapt it to different cities, and strengthen our value proposition,” comments its founder.
Over time, HQFlex has demonstrated that a model based on the professional management of spaces can be both profitable and sustainable, adapting to the changing dynamics of modern work.
What makes HQFlex different
HQFlex is not just another coworking space. It is a specialized manager offering a 360-degree vision based on three fundamental pillars:
Solid real estate strategy.
Purpose-driven design.
Impeccable operational management.
Every square meter counts, and every space must generate both economic and human value. HQFlex transforms spaces into sustainable businesses with soul, combining profitability with well-being.
The future of work is managed, not rented
HQFlex leads a new way of understanding the office market. Beyond leasing square meters, the company manages experiences, productivity, and community.
Through its “Office as a Service” model, it offers a flexible, scalable, and people-centered value proposition. For Áurea Rivela, the future of work lies in the intelligent, human, and profitable management of spaces.